Scale Internally
Risk: CapEx, ramp-up, recruitment fees
2-3 months of ramp-up, employer obligations, and roughly a 9-in-10 failure rate per hire. The cost lands long before the revenue does.
Sales as a Service
Less Risk.
More Revenue.
Hiring, advertising, and SDR lists all carry costs you don't see until it's too late. We built the alternative , a founder-led commercial team running up to a dozen B2B campaigns at any given time, turning what most consider an art into a repeatable science.
The Problem
Three ways to scale sales. All of them cost more than they show.
Digital Agencies
Risk: Budget burned in crowded auctions
Budget burned A/B testing in crowded auctions. Optimised for clicks, not conversations with decision-makers.
SDR Firms
Risk: Volume over quality
Meeting volume over meeting quality. Pressure tactics, scripted talk tracks, no narrative or strategy behind the calls being booked.
When structure is absent, risk compounds.
The Alternative
A founder on every engagement.
As a company running up to a dozen B2B campaigns at any given time, we've transformed what most consider an art into a repeatable, scalable science , and replaced the risk of hiring, advertising, and SDR firms with one team that owns the number.
01
Qualified Leads
A 25,000+ decision-maker database, matched to your commercial strategy , not scraped lists.
02
Sales Strategy
Bespoke commercial strategy, built to influence and connect with the decision-makers who actually sign.
03
Sales Personnel
In-house experts running the outreach from inside your business. A founder runs every engagement personally, and picks up the phone when a deal stalls.
04
Sales Assets
Scripts, decks, pitches and presentations built for the campaign and tuned across the funnel.
About Sales Inc
Founder-led. Every engagement.
Sales Inc was founded to give Australian companies a better fourth option , a commercial team that sits inside the business, owns the number, and works a 25,000+ decision-maker database matched to your strategy rather than the volume mindset of an SDR firm.
Every engagement is led by a founder , the same person who picks up the phone when a deal stalls. Every campaign is built on scripts, decks, and pitch assets tuned across the funnel.
The Team
Ed Badawi
Co-Founder
Nicholas Forsyth
Co-Founder
Jordan Schutt
Outbound Specialist
Natalia Mercado
Head of Customer Success
Sunny Zhang
Lead Videographer
The Proof
What structure actually returns.
Illustrative Campaign Funnel · Over A Quarter
Anonymised, 90-day campaign, $80k average deal size
1,000
Companies targeted
250
LinkedIn connections
15
Meetings booked
6
Proposals
3
Conversions
$240k
Revenue generated
35.37%
Average email open rate
240% above industry average
0.49%
Unsubscribe rate
across 897 campaigns, 855.5k recipients
22.5-35%
LinkedIn connection rate
across active campaigns
The Voices
Don't take our word for it.
"Sales Inc allowed us to turbo-charge our growth while we built our business."
Henry Harding
Sales as a Service
"Awesome team. Thoughtful and very experienced."
Guy Holmes
Sales Training & Strategy
"The program exceeded my expectations as I exceeded my stretch goals."
Dominic Sood
Strategic Media Content
Next Step
Book a call with a Founder.
Thirty minutes with Ed or Nick. We'll pressure-test your current go-to-market, walk you through how we'd run the campaign, and tell you straight whether we can move the number.
Option One
Book a 30-minute consultation call
Direct to Ed or Nick. Thirty minutes, no deck. We'll walk your current pipeline, show you what we'd change, and leave you with a plan whether you work with us or not.
Book A Call With A Founder